Friday, 23 April 2010

EVALUATION: Q; 3+4- What kind of media institution might distribute your media product and why? How will you attract/address your audience?


This is an example of a random students AS Media coursework which was found on Youtube and had nearly 1,500 hits.
As the media institutions have had great and vast changes over the past 10 years it has meant that thousands of aspiring movie makers or potential actors/actresses have the opportunity to share their work with a much wider audience that was ever possible before when the main media institutions were Newspapers, Radio and Mainstream television. All of which would be near impossible for a young aspiring filmmaker to have an opportunity. This is because of many reasons such as high costs which means that people like myself, a student who does not have enough money or any kind of help within the institutions would not have no source of presenting to a wider.
However with the increase of internet access in homes across the world it has meant that i, like the student in the film from above has the opportunity to share videos with a global audience getting hits in the thousands. The internet is also a free place to advertise yourself and has helped many people gain enough publicity to actually breakthrough into a film making career and also quite a lot of singers have used this institution to further or create a career an example of someone who has done this recently is Justin Bieber aged only 16. His mother started posting videos of him in 2007 on the website Youtube which eventually has led to him
becoming world famous achieving UK and US hits.
The Video on the left hand side is of Justin Bieber before he had gained any fame or even received many hits. The video on the right hand side shows how much he has progressed to the stage that he is now globally viewed on high status televison channels such as MTV. This would never have been possible if the internet as a media institution was not available. This shows that extreme success has now become available to anyone who feels they have talent in a specific area.

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